About Laura's Health Foods & the Journey

Laura's Health Foods has very humble beginnings from a home kitchen operation in Melbourne. Back in 2015, our founder, Laura, decided to take a leap of faith and leave her high paying career as a psychologist to pursue her passion for health and fitness and become a certified Personal Trainer. And being a mum of 3 growing boys with a love for cooking and healthy treats, she also began making protein balls and granola for herself and her family after years of searching for products that were satisfying and full of flavour, yet low in refined sugar and preservatives.

After fine-tuning her recipes on her guinea pigs, her family, she began distributing to her fitness clients as little gifts each term. They absolutely loved them and were blown away by the quality and taste, encouraging her to expand the business. Laura's original vision was to open a small studio with a health food cafe where her clients could train and then catch up with fellow clients for a coffee and a bite to eat. Laura's plan was to incorporate the protein balls and granola into the cafe, however when COVID hit, these plans went out the window with the fitness industry being hit quite hard by the pandemic.

Being as tenacious as they come, Laura wasn’t going to hang up the ball rolling and granola baking boots just yet!! And as an avid lover of coffee, she was a little baffled as to why so many cafes lacked small, healthy options when that mid-morning or afternoon slump kicked in! So, in late 2022, Laura decided to get a bit more serious. She literally hit the pavement with samples in the car to test the uptake of her products with local cafes, boutique gyms, health food stores and small independent grocers. To her surprise, a large majority loved the products and were keen to stock them and away it went, with stockists growing weekly.

So, with so many protein balls and granola on the market, what make’s Laura’s unique?

Laura’s Power Protein balls are preservative and additive free and handmade to order, using all natural quality ingredients, hence they are not chalky, dry and lacking in taste like some long-life balls currently on the market. Every single ingredient listed on the pack is an ingredient that everyone knows with no hidden nasties, appealing to the health-conscious consumer looking for a guilt-free, on-the-go treat, rather than the usual sugary cookies, croissants or muffins.

They contain no refined sugar or artificial sweeteners, are vegan and gluten and lactose free, with 6-7 grams of protein per 40-gram ball to help keep you satisfied throughout the day. And because we hand make to order, we can also make our balls nut free which is great for those with allergies or the school canteen looking for a healthy option for the kids.

And the best part? They come in 20, yes 20, different flavours so you’ll never get bored of healthy snacking, including some unique varieties like apple pie, and carrot cake, along with the popular ones like peanut butter or lemon coconut. And we are always creating new and innovative varieties with plans to release some limited editions every now and then once our test kitchen has perfected it, so subscribe to our mailing list to be notified when these hit the ground!

Laura’s Glorious Granola is also preservative, additive free and refined sugar free. And rather than being loaded with fillers, like oats, it contains high quality ingredients like nuts and seeds that you can actually see and taste! Again, it is handcrafted to order, and carefully roasted to achieve chunky clusters with the perfect balance of flavour and that all important crunch, unlike existing long-life granolas on the market. It is also vegan and lactose-free and because we make to order, we can also produce the granola in a gluten free option using rice flakes. It also comes in 6 delicious and indulgent flavours, including orange almond, banana cashew, coffee hazelnut, cranberry pistachio, choc peanut butter, and apricot macadamia. The perfect way to start your day!